This is the next installation in a series of posts on freelancing by Mazie Bishop. You can find future posts on Freelancing and read the rest of the series here.
Clients are not only the most important factor of your freelance career but the main form of promotion for your services. So of course, by default, managing client relationships can also be the most difficult aspect of freelancing. Every client has different expectations, but they all have one thing in common: they are all looking for someone they can trust to convey their message in the best way possible.
In this post I am going to be talking about some simple ways to keep your clients coming back to you and how to make sure you become their go-to freelancer.
Since we have already discussed how to get started started with your new freelance career, the next thing to talk about is communication. When a client reaches out to you, you want to make sure that you are approachable, down to earth and that you communicate in a way that they will understand best. Make sure that you are friendly, polite and overall professional. Feel free to make connections and tell your clients a bit about your writing background and anything else that applies to the job. Sometimes you may find that you just won’t be compatible with their project, but it’s important to keep that communication positive in case they have a project in the future that is more up your alley.
In this career, it’s obviously important to make sure that we are smart about our rates and to make sure we maintain maximum financial security. This is one of the hurdles that comes with being self-employed, as we don’t have a company with legal support to back us. This being said, you want to make sure that you focus on getting all of the information about your client’s project before you even think of throwing around budgeting details. Doing this will show that you genuinely do care about your client’s business and that you are passionate in what you do. Once all the details are worked out and you have a great understanding of what your client wants, gracefully throw in a message asking about their budget. Give them an approximation of what you would feel comfortable working for, and make sure to say that you are will to further discuss your rates to better fit their budget. Most of the time they will work within your ballpark, but a lot of clients love to know that you are willing to work with them.
Regular Check- Ins:
Once you have started working for a client, you want to make sure that you check in with them on a regular basis with any questions, comments or just general progress, no matter the size of the project. Whether it is once a week or once every few days, just make sure you are letting them know how things are going. They will appreciate that you are thinking about them.
Once you have worked your freelancer magic and completed the project to the absolute best of your ability, you want to make sure you take the time to sincerely thank your client for choosing you. The freelance world is a big one, in the sense that there are a lot more freelancers than there are jobs, and the fact that they chose to work with you is a wonderful thing. Show that you appreciate it with a simple and professional thank-you, and make sure they know you are interested in working with them again in the future.
If you really clicked and think that you really made a connection with your client, make sure to mention that you are always looking for new clients and that if they know anyone looking for a freelancer, you’d love to help them out. This is going to get them thinking about who they can tell about your work, and it’s the best way to make sure your clients are promoting you.
These are just some of the simple ways I have made better, stronger relationships with my clients and have kept them coming back, but every experience is different. If you have a tip or trick you would like to add, please feel free to do so in the comments, and make sure to let us know how your new adventure in the world of freelance is going!
Mazie Bishop is a fiery 23 year-old writer and journalism graduate from Canada. She is self-published and also has several poems and short fiction pieces published in various anthologies and magazines. Currently, she is in the process of writing her second novel, and is in the outlining stages of a quarter-life memoir. You can read about her little crafty adventures, read her work, and gander at her photos on www.theselittlepieces.com.