As I mentioned in my recent series on self-publishing, writing a book (or series or running a blog – really any type of writing) is half the battle for indie authors.
In order to help gain potential readers and make it as easy as possible for them to find your writing, you need to be your own marketer. You need to champion your own site, book, etc.
Here are the top five things you can do right now that will help increase your visibility online, attract new readers, and keep your loyal fans happy.
- Reviews. Ask your friends, your family, your readers, your doctor…ask everyone who reads your book to leave a review. I can’t stress how important of a part reviews play in the book-buying world. So what can you do right now? Reach out to your readers and ask for them to pretty please leave a review if they at all enjoyed your book. Or, head over to Entrada Book Reviews. They’re running a contest right now for a free book review. Check it out!
- Be Active on Social Media. Regular social media engagement can do wonders for promoting your writing. Take 30 minutes right now to head over to create accounts on any major sites (Facebook, Twitter, Pinterest) you’re not already active on. OR, use those 30 minutes to schedule some tweets/posts or engage with others. Be social! But remember, be professional.
- Show Your Newsletter Some Love. Set aside some time to send out/plan an email with a freebie, teaser, or update on your latest work. Make sure to thank those who are subscribed and make the email worth their while. OR, if you don’t currently have a newsletter, start one! Check out MailChimp if you’d like a user-friendly, free option.
- Give Your Website a Face-Lift. Streamline/re-brand/re-define your online presence. Check out byRegina’s amazing wealth of knowledge on the topic. OR, if you don’t have a website of your own, create a free one (check out WordPress for a free, beginner website). Every writer should have a website!
- Give Back. Gain a bit of publicity while giving back to the writing community. An easy way to do this is to write a guest post for a site, give an interview, participate in a book review/swap program, etc. Make sure links to your own site and work will be included, but otherwise, share your knowledge. Have something that our writing audience might find useful? Apply to be a guest poster for Sprint Shack!
Which of these 5 things are you excited to tackle? Have any questions? Comments? Leave them below!