Driving Book Sales and Visibility by Mastering Key Terms

Driving Sales & Visibility byNote: this piece is geared toward writers interested in self-publishing. Find other pieces on self-publishing here.

So after you’ve uploaded your book, your cover, and product description, you’re met with a page asking you to pick your “key terms”.

“What are key terms?” you think to yourself, scratching your head and settling for a handful of vague words that describe your book. “That should be good enough, right?”

Wrong! Key terms, while short and sweet, are very important! They’re one of the driving factors in how people find your book and where it appears on the platform you’re selling on. Essentially, key terms help the site categorize your book and match it up with people who type in those same (or similar) key terms.

So let’s talk a little about what your key terms should do and how to select them.

Make Them Count

You only get so many key terms (usually 10 or less), so make sure yours:

  • Are accurate and succinct (don’t misrepresent your book!).
  • Help you find your target audience – or rather, help them find you.
  • Place you in a niche category so competition is less fierce and it’s easier to get noticed.
  • Don’t repeat words that appear in your title/subtitle. Those are already taken into account by the platform’s algorithms that you’re selling on. Don’t waste a precious keyword by repeating yourself.

Pick Only the Best

  • Think about how people find books. What terms would someone search that would lead to your book?
  • Browse through the platform you’re selling on by clicking through their categories. See which books come up under certain categories. Are these similar to your book? If so, that’s likely where your book belongs. Make sure to add keywords in that will land you in those categories.*
  • Make a list of key terms for your book, then try to hone them down to about 10.
  • Ask your beta readers or editor to create a list of key terms that they think would best suit your book. They know the book, but can likely give a more objective opinion of it.
  • Test out each keyword on your list by typing it into the platform’s search engine and seeing what results come up. Are these books similar to your book? You’re on the right track! Are there too many results? Try another word that might land your book in a less competitive category.

*Note: some platforms require you to use specific keywords to land your book in niche categories. Research each platform’s rules, guidelines, etc. to get a better idea of what keywords you might need to select.

Remember that you can always change your key terms at a later date! Being a self-published author means you have the power to make changes to your book and its listing at any time. Take advantage of that!

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Any questions or comments about key terms? Let us know in the comments below!

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